Chapter VIII - Miscellaneous
Section 94
Section 94: Measures to prevent unfair trade practices in e-commerce, direct selling, etc
The Central Government may prescribe measures to prevent unfair trade practices in e-commerce and direct selling and protect consumer interests.
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Need advice on Section 94?
This article is for general information. Refer to the Consumer Protection Act, 2019 official text for the official provisions. If you need professional advice for your situation, contact Bizeneed.
Statutory text
Bare law
For the purposes of preventing unfair trade practices in e-commerce, direct selling and also to protect the interest and rights of consumers, the Central Government may take such measures in the manner as may be prescribed.
Key takeaways
Statutory scope
The Central Government may prescribe measures to prevent unfair trade practices in e-commerce and direct selling and protect consumer interests.
Key limit
This section supplies a rule-making basis; specific operational duties depend on valid subordinate rules.
Practical response
Map the business model, check applicable current e-commerce or direct-selling rules, and audit disclosures, grievance handling and sales practices.
Apply the statutory test
Classify the sales channel first, then read the current notified requirements that apply to that channel.
Prepare the response
Map the business model, check applicable current e-commerce or direct-selling rules, and audit disclosures, grievance handling and sales practices.
Do not assume a draft or proposed rule already imposes a live obligation.
Illustrative example
A marketplace launches a new seller flow. It checks applicable disclosure and grievance rules before release rather than treating section 94 alone as a complete checklist.
Official sources
Practical checklist
Do
- Map the business model, check applicable current e-commerce or direct-selling rules, and audit disclosures, grievance handling and sales practices.
- Keep dated records of the relevant goods, notices, decisions and official communications.
Avoid
- Do not assume a draft or proposed rule already imposes a live obligation.
Glossary
- Direct selling
- Marketing, distribution and sale through a seller network outside a permanent retail location, as defined in section 2.
Frequently asked questions
Does section 94 itself list platform disclosures?
No. It authorises Central Government measures in the prescribed manner; check the applicable notified rules for specific duties.
Are direct sellers covered?
Yes. The text expressly names direct selling as well as e-commerce.
Need help applying this provision to your situation?
Contact BizeneedLast updated 10 October 2026