Brand Valuation Service - Know What Your Brand Is Worth

Brand valuation is the process of estimating the monetary value of a brand or trademark as an intangible asset, separate from a company's tangible assets. It is used for M&A, licensing, fundraising, financial reporting, and transfer pricing purposes.

The three broad approaches are cost-based (cost to recreate the brand), market-based (comparable brand sales or licensing deals), and income-based - most commonly the relief-from-royalty method, which capitalises the royalty a company would otherwise have paid to license a brand of similar strength. Many engagements use more than one method and cross-check the results.

No. Brand valuation is a professional advisory service, not a government filing - there is no statutory or government fee. You pay only the professional fee for the valuation report.

Our pricing starts from ₹15,000 for a basic single-method valuation and goes up to ₹75,000 or a custom quote for complex, multi-brand, or transfer-pricing-oriented engagements, depending on the purpose and complexity of your business.

A straightforward single-brand valuation typically takes 7-15 business days from when we receive complete financial and business information. More complex, multi-method, or multi-entity valuations can take longer.

Our brand valuation reports are prepared by chartered accountants, using recognised valuation approaches, with the methodology and assumptions disclosed in the report.

Not usually. Unlike some company law valuations (such as valuing shares or certain financial instruments, which may require a registered valuer under specific provisions), brand valuation for purposes like M&A, licensing, or fundraising is typically commercial rather than a mandatory statutory filing. It may become relevant for financial reporting or transfer pricing documentation depending on your facts.

It is an income-based valuation approach that estimates the royalty rate a company would have to pay a third party to use a brand of similar strength, then capitalises that hypothetical (avoided) royalty stream over the brand's useful life to arrive at a value. It is one of the most commonly used methods for brand valuation, though the exact royalty rate applied depends on the specific business and industry.

Yes, though the approach differs - for early-stage businesses we typically lean on cost-based and market comparable approaches, and a projections-based income approach where credible forecasts exist, rather than relying purely on historical royalty or income data.

It is not legally required, but strongly recommended. A documented valuation gives both sides of a licensing negotiation a defensible basis for the royalty rate, reducing disputes later.

Yes. When a brand or trademark is transferred, licensed, or used across related entities in a group (including cross-border), tax authorities expect the arrangement to be priced at arm's length. A documented brand valuation supports that transfer pricing position, though the valuation itself should be coordinated with your transfer pricing advisor for the specific compliance filing.

Trademark registration is a legal process that protects your brand name, logo, or mark under the Trade Marks Act. Brand valuation is a financial exercise that estimates what that brand is worth in monetary terms. The two are complementary - a registered trademark is easier to value and defend, but registration itself does not tell you the brand's monetary value.

At minimum, recent financial statements, details of the transaction or purpose the valuation is for, and revenue/profitability by brand or product line if you operate multiple brands. Additional documents like marketing spend history, existing licensing agreements, or business projections strengthen the analysis depending on the method used.

A documented valuation report with disclosed methodology carries more weight than an undocumented estimate, but litigation or dispute use often requires additional expert-witness support beyond a standard valuation report - let us know upfront if this is the intended use so we can scope accordingly.

Yes, an unregistered brand or mark can still be valued if it has established market recognition, though an unregistered brand typically carries higher risk and may be valued more conservatively, since it lacks the legal protection a registered trademark provides.