Brand Valuation Service - Know What Your Brand Is Worth
Your brand and trademarks are often among your company's most valuable assets, but they don't show up on a balance sheet until someone puts a number on them. Our CA-led brand valuation service values your brand using cost-based, market-based, or income-based (relief-from-royalty) methods, tailored to why you need the number - an M&A transaction, a licensing deal, a fundraising round, financial reporting under Ind AS, or an intra-group transfer pricing study. You get a defensible, documented valuation report, not a back-of-envelope estimate.
Get a Brand Valuation Quote
Tell us why you need the valuation and we'll scope the right method and price.
AI-powered tools on this page
Skip the wait - get instant help right here, no form required.
The key facts, in one place
Everything a founder usually has to piece together from five different pages, in one place.
- What's valued
- Brand / trademarkAs an intangible asset, separate from tangible assets
- Common methods
- Cost, Market, IncomeIncome (relief-from-royalty) is most widely used for brands
- Who prepares it
- Chartered AccountantValuation report signed by a practicing CA
- Typical turnaround
- 7-15 business daysDepends on data availability and complexity
- Government fee
- NoneNo statutory fee - this is a professional advisory service
- Starting price
- ₹15,000Higher-complexity engagements are custom-quoted
- Typical uses
- M&A, licensing, funding, reporting, transfer pricingMethod and depth vary by use case
What is brand valuation?
Brand valuation is the process of estimating the monetary worth of a brand, trademark, or related intangible asset - separate from the tangible assets (cash, inventory, equipment) already sitting on a company's balance sheet. A strong brand carries real economic value: it drives customer loyalty, lets a company charge a premium, and can be licensed, sold, or contributed to a joint venture on its own terms. Brand valuation puts a defensible number on that value.
There is no single fixed formula. Valuers commonly draw on three broad approaches: the cost-based approach (what it would cost to recreate the brand from scratch), the market-based approach (what comparable brands have sold or licensed for), and the income-based approach - most commonly the relief-from-royalty method, which estimates the royalty a company would otherwise have paid a third party to use a brand of similar strength, and capitalises that saved royalty stream. Which approach (or blend of approaches) is appropriate depends heavily on the purpose of the valuation and the data available.
Because the same brand can be valued differently depending on why the number is needed, the first step in any credible engagement is to pin down the purpose - M&A due diligence, a licensing negotiation, a fundraising pitch, financial reporting under Ind AS 38 (Intangible Assets), or a transfer pricing study for an intra-group brand transfer or royalty arrangement - and scope the method accordingly.
Who needs a brand valuation?
Brand valuation isn't only for large listed companies - it's relevant any time a brand's value needs to be put in writing for a transaction, a filing, or a negotiation.
- Companies negotiating a merger, acquisition, or sale where the brand is a significant part of the deal value
- Businesses licensing or franchising their brand name and need a defensible basis for royalty rates
- Startups and growth-stage companies building an investor deck or cap table story where brand equity is part of the pitch
- Companies reporting intangible assets under Ind AS 38 or preparing for a statutory audit that touches intangible assets
- Groups undertaking an intra-group brand transfer, royalty arrangement, or restructuring that needs a transfer-pricing-defensible valuation
- Businesses raising debt or equity where the brand is offered as part of the security or equity story
- Companies involved in a dispute, litigation, or insolvency proceeding where brand value needs to be independently established
What information do we need for a brand valuation?
Common to every entity
- Company financial statements (last 3 years, where available)Mandatory
- Trademark registration certificate(s), if registered
- Revenue and profitability breakdown by brand/product line (if multi-brand)Mandatory
- Marketing spend history and brand-building investment
- Existing licensing agreements or royalty arrangements, if any
- Business plan or projections (for income-based/relief-from-royalty method)
- Details of the transaction, deal, or purpose the valuation supportsMandatory
How our brand valuation process works
We scope the method to your purpose first - a fundraising deck valuation and a transfer pricing valuation are built differently, even for the same brand.
Scoping call - understand the purpose
We start by understanding why you need the valuation (M&A, licensing, fundraising, financial reporting, or transfer pricing) - this determines which method(s) are appropriate and how detailed the report needs to be.
Data collection
We collect financials, trademark details, marketing spend history, and any existing licensing or royalty arrangements. For income-based valuations we also collect business projections.
Method selection and analysis
Depending on scope, we apply the cost-based, market-based, and/or income-based (relief-from-royalty) approach, and cross-check the result where more than one method is used.
Draft report and review
We share a draft valuation report with the methodology, assumptions, and workings clearly disclosed - not just a headline number - and walk you through it before finalising.
Final signed report
You receive the final report signed by our chartered accountant, ready to support your transaction, filing, or negotiation.
Brand valuation is inherently an estimate built on assumptions, not an exact science - any valuer who claims a single 'correct' number without disclosing their method and assumptions should be treated with caution. We disclose our methodology and workings so you (or a counterparty, auditor, or tax authority) can see exactly how we arrived at the figure.
How much does brand valuation cost?
There is no government fee for brand valuation - it is a professional advisory service. Pricing depends on the purpose, the number of methods used, and the complexity of your business.
Basic Valuation
Single method, straightforward single-brand business
- One valuation method (typically income-based)
- Financial data review
- Draft + final signed report
- Suitable for early-stage fundraising decks
Standard Valuation
Multi-method, cross-checked valuation
- Two or more valuation methods, cross-checked
- Detailed methodology and assumptions write-up
- Suitable for licensing negotiations and M&A support
- One round of revisions
Complex / Transfer Pricing Valuation
Multi-brand, multi-entity, or transfer pricing scope
- Multi-brand or multi-entity valuation
- Transfer-pricing-oriented documentation
- Coordination with your tax/TP advisor
- Suitable for intra-group transfers and complex M&A
Full fee breakdown
| Particulars | Government fee | Professional fee |
|---|---|---|
| Government / statutory fee for brand valuation | Nil - no government fee applies | N/A |
| Basic single-method valuation report | N/A | ₹15,000 - ₹25,000 |
| Standard multi-method valuation report | N/A | ₹25,000 - ₹50,000 |
| Complex / transfer pricing valuation | N/A | ₹50,000 - ₹75,000+ (custom quote) |
Not included in any tier:
- ✕ Trademark registration or renewal (available as a separate service)
- ✕ Tax or transfer pricing advisory beyond the valuation report itself
- ✕ Legal drafting of licensing, franchise, or transfer agreements
- ✕ Litigation or expert-witness support, if the valuation is later contested
Which valuation scope do you need?
Answer three quick questions and we'll recommend the right plan.
What is the valuation mainly for?
How many brands or product lines do you need valued?
How soon do you need the report?
Why get a formal brand valuation
For transactions and funding
- Gives M&A negotiations a defensible, third-party basis for the brand's share of deal value
- Strengthens a fundraising pitch by quantifying brand equity rather than asserting it
- Provides a documented basis for royalty rates in licensing or franchise negotiations
For reporting and compliance
- Supports recognition and disclosure of brand-related intangible assets under Ind AS 38
- Provides a defensible basis for intra-group brand transfer pricing and royalty arrangements
For internal decision-making
- Helps management understand which brands or product lines are actually driving enterprise value
- Useful input for insurance, brand investment decisions, and succession or estate planning involving a family business brand
Why get your brand valued through us
Frequently asked questions
Brand valuation is the process of estimating the monetary value of a brand or trademark as an intangible asset, separate from a company's tangible assets. It is used for M&A, licensing, fundraising, financial reporting, and transfer pricing purposes.
The three broad approaches are cost-based (cost to recreate the brand), market-based (comparable brand sales or licensing deals), and income-based - most commonly the relief-from-royalty method, which capitalises the royalty a company would otherwise have paid to license a brand of similar strength. Many engagements use more than one method and cross-check the results.
No. Brand valuation is a professional advisory service, not a government filing - there is no statutory or government fee. You pay only the professional fee for the valuation report.
Our pricing starts from ₹15,000 for a basic single-method valuation and goes up to ₹75,000 or a custom quote for complex, multi-brand, or transfer-pricing-oriented engagements, depending on the purpose and complexity of your business.
A straightforward single-brand valuation typically takes 7-15 business days from when we receive complete financial and business information. More complex, multi-method, or multi-entity valuations can take longer.
Our brand valuation reports are prepared by chartered accountants, using recognised valuation approaches, with the methodology and assumptions disclosed in the report.
Not usually. Unlike some company law valuations (such as valuing shares or certain financial instruments, which may require a registered valuer under specific provisions), brand valuation for purposes like M&A, licensing, or fundraising is typically commercial rather than a mandatory statutory filing. It may become relevant for financial reporting or transfer pricing documentation depending on your facts.
It is an income-based valuation approach that estimates the royalty rate a company would have to pay a third party to use a brand of similar strength, then capitalises that hypothetical (avoided) royalty stream over the brand's useful life to arrive at a value. It is one of the most commonly used methods for brand valuation, though the exact royalty rate applied depends on the specific business and industry.
Yes, though the approach differs - for early-stage businesses we typically lean on cost-based and market comparable approaches, and a projections-based income approach where credible forecasts exist, rather than relying purely on historical royalty or income data.
It is not legally required, but strongly recommended. A documented valuation gives both sides of a licensing negotiation a defensible basis for the royalty rate, reducing disputes later.
Yes. When a brand or trademark is transferred, licensed, or used across related entities in a group (including cross-border), tax authorities expect the arrangement to be priced at arm's length. A documented brand valuation supports that transfer pricing position, though the valuation itself should be coordinated with your transfer pricing advisor for the specific compliance filing.
Trademark registration is a legal process that protects your brand name, logo, or mark under the Trade Marks Act. Brand valuation is a financial exercise that estimates what that brand is worth in monetary terms. The two are complementary - a registered trademark is easier to value and defend, but registration itself does not tell you the brand's monetary value.
At minimum, recent financial statements, details of the transaction or purpose the valuation is for, and revenue/profitability by brand or product line if you operate multiple brands. Additional documents like marketing spend history, existing licensing agreements, or business projections strengthen the analysis depending on the method used.
A documented valuation report with disclosed methodology carries more weight than an undocumented estimate, but litigation or dispute use often requires additional expert-witness support beyond a standard valuation report - let us know upfront if this is the intended use so we can scope accordingly.
Yes, an unregistered brand or mark can still be valued if it has established market recognition, though an unregistered brand typically carries higher risk and may be valued more conservatively, since it lacks the legal protection a registered trademark provides.
Written by Rhea Kapoor, Valuation & Advisory Lead · Reviewed by CA Suresh Nair, FCA, advises on business and intangible asset valuations for M&A and financial reporting
Last updated 9 September 2026
Sources
- ICAI Valuation Standards, 2018 - ICAI Registered Valuers Organisation
- Ministry of Corporate Affairs - Companies (Registered Valuers and Valuation) Rules, 2017
- Ind AS 38 - Intangible Assets
- Income Tax Department - Transfer Pricing guidance
Brand valuation methods and figures on this page are indicative and for general guidance only - they do not constitute a valuation opinion. Actual valuation outcomes depend on your business's specific facts, financials, and the purpose of the engagement. Confirm scope with our team before proceeding.
You might also need
Trademark Registration
Register the trademark before or alongside valuing it
Learn moreTrademark Filing
File a new trademark application
Learn moreStatutory Audit Services
Intangible asset disclosures often tie into the statutory audit
Learn moreFEMA Compliance
Relevant for cross-border brand transfers and royalty arrangements
Learn moreReady to get started?
You have read the whole page. Tell us about your business and we will call you back with next steps, not a sales pitch.
Ready to get your brand valued?
Share your details and our team will scope the right method and a firm quote.